New & Featured
New & Featured
Launches, icons, gifts, and current highlights from The Ordinary in one easy-to-scan view.

The Bright Set - Radiance Support
The Bright Set contains three targeted formulations that...
Rice Lipids + Ectoin Microemulsion.
A feature-led landing page that keeps the newness story inside your store.
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The Age Support Set - Smooth Renewal
The Age Support Set includes some most loved...
Ingredients - Mini Routine Choice
This title will be released exclusively on October...
The Mini Icons Set - Essential Set Edit
The Mini Icons Set includes three miniature sizes...
Soothing & Barrier Support Serum Set - Calm Support
The Soothing & Barrier Support Serum 15ml set includes...
Granactive Retinoid 5% in Squalane - Daily Nourish
Granactive Retinoid 5% in Squalane is a light,...
The Face & Body Set - Travel Lineup Choice
The Face & Body Set includes a collection...
The Hair & Scalp Collection - Care Set Pack
A daily collection dedicated to promoting healthier-looking hair...
The Smooth Skin Collection - Care Travel Choice
A collection that includes some well-loved formulas for...
The Barrier Support Collection - Soft Comfort
A regimen that includes products designed to rebuild...
The Antioxidant Collection - Night Support
A collection featuring three different types of antioxidant...
The Uneven Skin Tone Collection - Skin Radiance
A collection featuring key ingredients for a more...
Caffeine 3% + Escin 1% Face Serum - Barrier Support Layer
Energizes, Visibly Sculpts